Branding
Why Most Brands Don't Have a Positioning Problem
When a brand isn't landing, the instinct is to reposition. More often the positioning is fine. The problem is that nobody is saying it the same way twice.
1 min read
Insights
Notes on brand, communication and technology.
Practical thinking for founders, marketers and leaders on branding, marketing, strategy, software and AI.
Software Engineering
What Businesses Should Know Before Building Custom Software
Custom software can be a real advantage or an expensive distraction. Six questions to answer before you commit budget to a build.
2 min read
AI
How AI Is Changing Brand Content
AI has made content cheap to produce. That makes a clear brand voice, real expertise and good editorial judgement more valuable, not less.
1 min read
Strategy
Why Your Website Is Part of Your Brand Strategy
Speed, structure and clarity are brand decisions. A slow, confusing website says something about your business, whatever the copy claims.
1 min read
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